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Cross-border monitoring

Cross-border monitoring

May 19th, 2017 Posted by Blog No Comment yet

We are living in a global world where news travel fast. Something that happens in Australia, can be known in France in a matter of minutes, or seconds, if it is live-streamed from the site. Companies and private persons alike are struggling with finding the relevant information in the vast ocean of available data.

 

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M-Brain - Millennials

Notes of media transformation – All eyeing the Millennials

May 10th, 2017 Posted by Blog No Comment yet

Technological developments transform media for sure. But before disruption can happen, consumers’ behavior needs to change accordingly. And whose behavior changes the easiest? That of the Millennials.

 

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Market-intelligence-from-social-media-M-Brain

Market intelligence from social media

April 25th, 2017 Posted by Blog No Comment yet

Market intelligence is about finding the needle in the haystack, sorting out the relevant information in today’s era of data overflow. There is an abundance of data to be found online, but the data could be outdated, copied straight from a press release or some other news site, or otherwise just not quite what you are looking for.

 

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social media framework

Social Media Framework – make the current work for you

April 7th, 2017 Posted by Blog No Comment yet

Social media is like a river: there’s a strong current, and when you jump in you’ll immediately feel its pull. The river’s flow can be demanding and powerful, sometimes even intimidating. Yet, if you accept that it is a power you cannot control, you may also find it exciting, exhilarating – and valuable.

 

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Company-value-M-Brain

Communicating company value

March 29th, 2017 Posted by Blog No Comment yet

If you run a company, why is the delivery of reliable and timely information to stakeholders so important? The answer is simple: because information, more than anything else, influences company valuation. Let me explain how it all works.

 

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Information-in-decision-making-M-Brain

Using information in decision making – 5 problems, 5 solutions

March 16th, 2017 Posted by Blog No Comment yet

The existence of information in an organization does not in itself ensure its role in decision making. Unused or inaccessible information is, however, idle capital. What are the most typical problems related to information in organizations? And how can these be solved?

 

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Insight helps to identify future trends

Insight helps to identify future trends

March 8th, 2017 Posted by Blog No Comment yet

Raisio is a corporation with a particular focus on plant-based nutrition expertise, aiming to identify future food trends before they even start. Raisio’s Market and Consumer Insight Specialist Juha Eltonen reveals how the Group stays at the forefront of the ever-changing market.

 

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Trump-communication-M-Brain

Trump Rules of Communication

January 20th, 2017 Posted by Blog No Comment yet

With the inauguration of Donald Trump as the 45th President of the United States approaching, we decided to take a closer look at his tweets from the past two months. After all, each new day seems to bring along something newsworthy from the Trump administration. Here, we wanted to focus on something more accountable, and analysed his tweets from the perspective of media outlets and the style of communications.

 

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PR-monitoring-M-Brain-e1465987949621

6 trends in PR monitoring

August 9th, 2016 Posted by Blog No Comment yet

What are the current trends in PR monitoring? Tobias Hedström offers his expertise on the subject.

 

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'Taking-media-monitoring-internationally'

Taking Media Monitoring International

August 2nd, 2016 Posted by Blog No Comment yet

I have been working with international media monitoring and analysis projects in Opoint for 5 years now, everything from small temporary projects in one or two countries to large multinational companies monitoring and analyzing their content from 50 countries. Regardless of the scope of the project, there are quite many aspects in common, which can be good to bear in mind if you are thinking of taking it international.

 

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