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Using information in decision making – 5 problems, 5 solutions

March 16th, 2017 Posted by Blog No Comment yet

The existence of information in an organization does not in itself ensure its role in decision making. Unused or inaccessible information is, however, idle capital. What are the most typical problems related to information in organizations? And how can these be solved?


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Insight helps to identify future trends

Insight helps to identify future trends

March 8th, 2017 Posted by Blog No Comment yet

Raisio is a corporation with a particular focus on plant-based nutrition expertise, aiming to identify future food trends before they even start. Raisio’s Market and Consumer Insight Specialist Juha Eltonen reveals how the Group stays at the forefront of the ever-changing market.


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Trump Rules of Communication

January 20th, 2017 Posted by Blog No Comment yet

With the inauguration of Donald Trump as the 45th President of the United States approaching, we decided to take a closer look at his tweets from the past two months. After all, each new day seems to bring along something newsworthy from the Trump administration. Here, we wanted to focus on something more accountable, and analysed his tweets from the perspective of media outlets and the style of communications.


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6 trends in PR monitoring

August 9th, 2016 Posted by Blog No Comment yet

What are the current trends in PR monitoring? Tobias Hedström offers his expertise on the subject.


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Taking Media Monitoring International

August 2nd, 2016 Posted by Blog No Comment yet

I have been working with international media monitoring and analysis projects in Opoint for 5 years now, everything from small temporary projects in one or two countries to large multinational companies monitoring and analyzing their content from 50 countries. Regardless of the scope of the project, there are quite many aspects in common, which can be good to bear in mind if you are thinking of taking it international.


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When the PR stunt backfires

August 2nd, 2016 Posted by Blog No Comment yet

I think most of you have read some articles, seen some posts or video clips or at least heard about Sylvi Listhaugs latest PR-stunt – a ”near-migration experience” in the Mediterranean Sea.


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